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Pioneer is Tuned In with New SPEED Show "Fine Tuned"
Carson, CA NOPI Carshow 7/1/2007
Pioneer Electronics (USA) Inc. today announced it will be the exclusive mobile electronics sponsor for “Fine Tuned,” a new car makeover television series on SPEED debuting on July 12. Show hosts, actor and car enthusiast, Tyson Beckford and import car designer, Lucky Jay, give well deserving individuals the chance to have their vehicles fine tuned and modified, with engine performance parts, custom wheels, paint job and a complete Pioneer in-car entertainment and navigation system.
“Our sponsorships usually consist of racing events that appeal to the masses but may not always efficiently reach our core demographics,” said Larry Rougas, vice president of marketing and product planning for the mobile business group of Pioneer Electronics (USA) Inc. “With a show such as ‘Fine Tuned’ where the captive audience is die-hard car enthusiasts, Pioneer can really connect to those passionate viewers who also love in-car entertainment.”
The sponsorship is an extension of Pioneer’s “Best Seat in the House” marketing campaign that reaches out to its core 16-24 year old demographic. The show’s premise of using only top-of-the-line products for its builds draws a parallel to Pioneer’s mobile business objectives of offering the most innovative and highest quality in-car audio, video and navigation gear for consumers.
In addition to Pioneer’s involvement with the Fine Tuned series where their products are seen during each build, the Pioneer Dome is also an element of the show. In its fifth episode, the unveiling of a “Fine Tuned” vehicle to the lucky and deserving individual will be filmed at the Pioneer Dome, at an event location.
The Pioneer Dome is a 50-foot dome-shaped structure where young event-goers can experience Pioneer’s mobile audio products through 360 degrees of product imagery, video, music, demo vehicles and DJ performances. The Pioneer Dome will be on location at more than 25 car shows across the country (check for listings at www.pioneerelectronics.com).
About SPEED
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 76 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit www.SPEEDtv.com.
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