Pioneer Announces New, Lower Prices for DVD-R and DVD-RW Media

Pioneer Electronics (USA), Inc., Business Solutions Division, the leader in recordable DVD technology, announced new, lower prices for its recordable and re-recordable DVD media. DVD-R for General media from Pioneer is now available at the suggested retail price of $9.95, with DVD-RW media available for $19.95. Both formats offer up to 4.7GB of storage capacity.

"The usage of DVD-R media has increased significantly over the past three years," said Hani Gabriel, senior vice president of optical systems sales and marketing for Pioneer Electronics, Business Solutions Division. "DVD-RW is also following this trend now that affordable writers supporting both formats are becoming widely available. These new media prices should help to make DVD-R and DVD-RW even more attractive for a growing number of mainstream consumer and business applications."

The DVD-R and DVD-RW formats are members of the DVD Forum's family of DVD specifications. DVD-R is a write-once format that is compatible with most DVD Video players and DVD-ROM drives. DVD-RW is a re-recordable format that allows users to record, erase and re-record their own DVD discs more than 1,000 times. Key applications for DVD-R and DVD-RW include digital video archiving, audio recording, digital image storage, computer backups and burning home movies onto DVDs.

Pioneer offers 4.7GB DVD-R for General media packaged both in jewel cases and 50-disc spindles. It is available in both Pioneer brand and inkjet printable versions. Pioneer brand 4.7GB DVD-RW Ver. 1.1 media is also available in jewel-cases.

Pioneer was the first to offer a DVD-Recordable drive back in 1998. Since then the prices for recordable DVD have steadily decreased and now Pioneer's award-winning DVR-A03 combines the writing capabilities of DVD-R with DVD-RW, CD-R and CD-RW. It is also the first drive to offer a 2X DVD-R recording speed. In addition to the DVR-A03, Pioneer also offers an OEM version of the drive which is currently available in select desktop systems from Apple, Compaq and Sony.

Editor's Note: Product photography is available by contacting Amy Mattern of The T&O Group at (949) 224-4092 or amattern@topr.com

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