Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today launched the Pioneer DJ Art Mix Tour, a unique fundraising program that brings together many of the world’s best DJs, urban artists and designers to create original works of art using Pioneer’s renowned industry standard CDJ-2000 digital music player. The one-of-a-kind celebrity designed art pieces will be exhibited in key markets across the country this summer, culminating in an online auction to benefit the VH1 Save The Music Foundation to restore music education programs in public schools.
“Pioneer is honored to work with an awesome cast of urban artists and DJs for a great cause like the VH1 Save The Music Foundation,” said David Arevalo, senior marketing manager, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “There is an inherent synergy in the working dynamics of the DJ culture and urban artists. To be able to bring these two groups together in one exhibit, while also communicating the importance of music education and appreciation with our youth, is incredibly gratifying.”
Each participant in the Pioneer DJ Art Mix Tour will receive one CDJ-2000 to serve as a blank canvas on which to paint, design or otherwise decorate as customized works of art. Pioneer will unveil the completed art pieces in June at a hosted gallery showing in Los Angeles and New York, and from there, the collection will travel to several locations in top markets across the country. In August, following the final showing, the pieces from the Art Mix Tour will be put into a public online auction, with 100 percent of the proceeds going to the VH1 Save The Music Foundation.
“We are very excited to partner with Pioneer and are grateful for their help in reaching more of today’s children,” said Paul Cothran, executive director of the VH1 Save The Music Foundation. “Having a company of their caliber lend their time and efforts to supporting our cause is an honor and we look forward to continuing to raise awareness about the importance of a musical education in a child’s life, ensuring that additional children have access to the benefits of music study.”
For more information about the Pioneer DJ Art Mix Tour, visit www.PioneerDJusa.com/artmix
ABOUT VH1 SAVE THE MUSIC FOUNDATION
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music Foundation has provided more than $47 million in new musical instruments to 1,750 public schools in more than 100 cities around the country, impacting the lives of over 1.6 million children. The 2012 Ambassador Class - dedicated to raising awareness and funds to benefit The Foundation - includes: Amber Riley, Ciara, Jewel, John Legend, John Mayer, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at www.vh1savethemusic.com and follow us on Twitter @vh1savethemusic.
ABOUT PIONEER DJ
Pioneer offers a complete line of professional DJ equipment through its Professional Sound & Visual Division. Its DJM series of mixers has become an industry standard at clubs, studios, mobile rigs and homes around the world, known for its high quality sound and reliability. For more information, visit www.pioneerdjusa.com. Pioneer Electronics (USA) Inc. is headquartered in Long Beach, CA, and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, established in Tokyo in 1938, is a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. Follow Pioneer DJ USA: on Twitter at twitter.com/PioneerDJ; on Facebook at facebook.com/PioneerDJusa; on YouTube at youtube.com/pioneerdjglobal.
Pioneer Electronics, Inc.
Atomic PR for Pioneer DJ
Emily Tan Media Relations & Artist Management for Pioneer DJ
Susan Blond, Inc., for the VH1 Save The Music Foundation