Honda's second annual Civic Tour kicks off this week with Southern California rockers Incubus providing the live music and Pioneer Electronics (USA) Inc. providing the sonic sound inside the all-new 2002 Honda Civic Si as they travel to 50 arenas across the United States. The multi-platinum rock band custom-designed and autographed several 2002 Honda Civic Si's, each of which includes a complete Pioneer audio system. One lucky fan will be awarded an Incubus Civic Si through a national online promotion at the official Civic Tour Web site, civictour.com.
Pioneer system features:
"Partnerships like the Civic Tour give Pioneer a way to connect to young music fans," said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. "Incubus provides the music and Pioneer replays it through an awesome sound system in the Civic Si."
Incubus' Civic Si will be featured at each concert of Civic Tour, which began on April 11 at the Memorial Coliseum in Portland, Oregon. Incubus fans will be able to log on to civictour.com for tour dates and to check out a virtual view of the car. The Civic Tour is a unique promotion for both Honda and Pioneer to reach the increasingly important youth market.
Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation, and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.