Generation Y Consumers Design Pioneer's Innovative Single-CD Player

Cool Blue Display, Large Rotary Commander and Higher Power Output all Rate High with Gen Y

Pioneer Electronics (USA) Inc., the established leader in mobile entertainment products, today debuted the Premier DEH-P8MP single CD player explicitly designed by Generation Y consumers. The CD player contains features that the youth market sought after in terms of functionality, ergonomics, design and performance. It includes a user-friendly multi-function 7-way rotary commander, larger screen with 3-D graphics (cool blue Organic Electro luminescent technology), high power amplification (MOSFET60) and compressed-audio playback of both .mp3 and WMA files with BMX (bit media expander) for improved sound quality. The overall concept and design of the DEH-P8MP is a direct result of input from the growing Gen-Y market of 72 million consumers born between 1977 and 1994.

“We conducted multiple group sessions with Gen-Y consumers and gathered their input through the entire development process of this product,” said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. “We sat back and let them pick out the details of how the product should look and function to meet their requirements.”

Features of the Premier DEH-P8MP include:

  • Cool Blue Organic EL Technology – A large 152 x 33 pixel screen shows information and also provides screen saver entertainment. The extremely bright blue Organic EL panel provides three-dimensional graphics that quickly communicate information to the user at a glance. The open architecture of Organic EL allows users to download their own personalized images onto the screen.
  • 7-Way Rotary Commander – The large rotary commander found in the middle of the unit controls 90 percent of the features and functions of the unit. Access to compressed audio files and folders are swift and easy with a turn and a push of the knob. The rotary commander operates like a joystick to control most Audio and Function features. This is particularly helpful in manipulating music files.
  • .mp3 / WMA CD-ROM playback – It is very popular among Gen-Y consumers to download music from their computers, compressed in either .mp3 or WMA format, stored on CD-R discs. The Pioneer DEH-P8MP supports a wide variety of disc file formats for maximum compatibility and will also display file names, folder names and ID3 version 1 and 2 tags as well as support WMA 9 files. The CD player also displays text information of up to 64 characters for folder, file, artist, album and song names making them easy to manage and access.
  • Bit Media Expander (BMX) – While being able to store massive amounts of music in one CD-R using .mp3 and/or WMA compression is great, some of the critical sound is lost during recording. Pioneer's new Bit Media Expander (BMX) bring back lost harmonics of the music from .mp3 and WMA recordings giving the user more warmth and richness.
  • MOSFET60 – Gen-Y consumers like to listen to their music loud and clear and Pioneer provides ample power to do that. Pioneer's powerful MOSFET60 (60 Watts X 4) offer exceptional sound quality and performance to drive any speaker.

Additional features of the DEH-P8MP include:

  • Supertuner IIID™ AM/FM Digital Tuner
  • Advanced MP3/WMA/CD Mechanism
  • 64 Character Text Display
  • Disc Title Memory (48)
  • IP-Bus System Expansion (multi-CD, DVD, XM tuner and Aux Input)
  • CDR PC-Link Capability
  • CD Text with Auto Scroll
  • EEQ with EQ-EX Performance Chip
  • MOSFET 60 X 4 Channel High Power
  • Three Hi-Volt RCA's (6V)
  • Two Way Crossover
  • 7-Way Rotary Commander
  • Blue Organic EL (OEL) – 152 x 33 Pixels
  • Wired Remote Input
  • Auto Flap Detachable Face Security

The Premier DEH-P8MP will be available in May 2004 with a suggested retail price of $500.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.