Generation Y Consumers Design Pioneer's Innovative Single-CD Player

Cool Blue Display, Large Rotary Commander and Higher Power Output all Rate High with Gen Y

Pioneer Electronics (USA) Inc., the established leader in mobile entertainment products, today debuted the Premier DEH-P8MP single CD player explicitly designed by Generation Y consumers. The CD player contains features that the youth market sought after in terms of functionality, ergonomics, design and performance. It includes a user-friendly multi-function 7-way rotary commander, larger screen with 3-D graphics (cool blue Organic Electro luminescent technology), high power amplification (MOSFET60) and compressed-audio playback of both .mp3 and WMA files with BMX (bit media expander) for improved sound quality. The overall concept and design of the DEH-P8MP is a direct result of input from the growing Gen-Y market of 72 million consumers born between 1977 and 1994.

“We conducted multiple group sessions with Gen-Y consumers and gathered their input through the entire development process of this product,” said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. “We sat back and let them pick out the details of how the product should look and function to meet their requirements.”

Features of the Premier DEH-P8MP include:

Additional features of the DEH-P8MP include:

The Premier DEH-P8MP will be available in May 2004 with a suggested retail price of $500.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.

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